Copy.ai has long been known as an effective tool for content creation and GTM automation, with many people even comparing it to ChatGPT and Jasper. But everything changed on October 15, 2025, when Fullcast acquired Copy.ai, and the product has undergone a major overhaul since then. With many features now moving behind paywalls, is Copy.ai still worth your time?

Unlike other Copy.ai reviewsstick to the old UI and features, SafePaper will walk you through what it truly offers today, to see whether this tool deserves a spot in your workflow.

What Is Copy.ai?

Copy.ai, owned by CopyAI, Inc, is a generative AI platform that helps streamline marketing with a suite of tools. It’s widely known for its free copywriting tools, such as the sentence rewriter and paragraph generator. Features like Brand Voice and Workflows are also popular among global marketers.

However, Fullcast acquired Copy.ai on October 15, 2025, bringing significant changes to features, User Interface, and pricing models. This shift makes Copy.ai go from a free-writing tool for individuals to an enterprise-focused GTM automation platform.

The shift is also visible in user sentiment on Trustpilot. Scroll back to 2022, and you’ll find page after page of 4 or 5-star reviews praising Copy.ai. Fast forward to recent months, most reviews hover between 1 and 2 stars, reflecting how the shift disappointed users.

<< You May Like: Can You Trust Trustpilot?

Core Features & Prices of Copy.ai

Copy.ai offers 60+ free writing tools on its website, with the two most popular ones introduced below. All 3 premium features will be covered then.

1. Copy.ai Paragraph Generator

Copy.ai Paragraph Generator is a feature designed for content marketers, content writers, and copywriters. Simply by inputting the paragraph topic and writing style you want, it will instantly create an entire paragraph. For example, by giving a topic of “Copy.ai introduction” and a style of “promotional’, I got this within 5 seconds.

How about the content quality? Using the content checker tool Quetext, I got a 0% plagiarism and 100% AI score. So, it’s definitely a great free tool for unique content creation, but not ideal for AI score check needs.

Price: Free

2. Copy.ai Sentence Rewriter

Funny thing is that Copy.ai also provides a free sentence rewrite tool, where I try to humanize the paragraph that it gave me before by giving the instruction “Humanize this paragraph, making it less like written by AI”. Guess what? The 100% AI Score remains still, and the Plagiarism went to 20%.😊

Price: Free

3. Copy.ai Chat

Used to be a free feature, Copy.ai Chat now requires a subscription to use. Utilizing mainstream AI Chat models including GPT-4, Claude, and Gemini, users can get better responses with improved reasoning and creativity. Besides, it allows up to 5 of your team members to share your access.

As Copy.ai Chat is now a premium feature and the chat models are the same old thing, GPT, Claude, and Gemini, we do not invest in it for testing, but check other reviews for more details. Generally, it works basically the same as GPT, with browse prompts offered to help.

Price: $29/month billed monthly, $24/month billed annually

4. Brand Voice

With everything in Chat covered, Copy.ai Agents plan offer additional features in Agent plan. One of the best features of Copy.ai is surely the Brand Voice. It is a tool to generate content that is always consistent with your Brand’s tone. Just paste in your published content, and Copy.ai will analyze your input, detect content style, and generate content in line with it.

As it’s relatively expensive, when switching subscription period, random popup shows up to promote the Chat plan, a pop-up blocker may help if you don’t want to get interrupted.

Price: $249/month billed monthly, $211/month billed annually

5. AI Workflow

Copy AI Workflow helps you automate multi-step content and business processes. For example, you can create a workflow to scrape news URLs, summarize key points, and then automatically generate summaries without manual intervention. Similar steps can also help you generate content tailored to the style of any website.

No idea what workflow to start? Here are various presets to choose from, company research, profile enrichment, and email generation, all covered.

Price: $249/month billed monthly, $211/month billed annually

Pros & Cons of Copy.ai

After digging into its features and output quality, here’s our take: most personal users are better off with the alternatives. At the end of the day, Copy.ai is running on the same AI models everyone else is using.

Pros:

• 60+ free online tools available without sign-up;

• Brand Voice feature helps maintain consistency across content;

• Integrates with Fullcast for enterprise GTM automation.

Cons:

• Even basic chat requires a paid subscription;

• Content from free tools is highly detectable as AI-generated;

• Website navigation feels cluttered and confusing;

• Most valuable features now locked behind paywall;

• Same underlying AI models available elsewhere for less.

Verdict: 2/5

Copy.ai is no longer built for individual users. The Brand Voice feature has its merits, but core features like workflow automation are available from alternatives at lower prices. Unless you’re an enterprise team already invested in the Fullcast ecosystem, look elsewhere.

5 Best Copy.ai Alternatives

Check the 5 alternatives to Copy.ai that can also help with content creation and workflow automation. Pick the one that fits your needs.

1. Jasper AI

Basically, all the features you can get in Copy.ai can be found in Jasper. Online free writing tools? Yes. Brand Voice and Workflow? They even share the same name. And there’s a 7-day free trial, which was not offered by Copy.ai.

Jasper AI vs. Copy.ai

	Jasper.ai	Copy.ai
Online Free Tools	20+	60+
Brand Voice	✅	✅
Workflow build	✅	✅
Pay to chat	✅	✅
Monthly prices for chat	$69	$29
Monthly prices for other features	$69	$249
Free trial	✅	❌

2. AIContentfy

AIContentfy focuses on one thing: SEO content creation, if that’s what you’re looking for. From keyword research to content generation, from ranking optimization to integration with major CMS platforms like WordPress, it provides a true one-stop solution. All work related to producing articles costs money, but other free tools like a paraphraser and an AI content detector are available.

AIContentfy vs. Copy.ai

	AIContentfy	Copy.ai
Online Free Tools	10+	60+
Features	Create article, generate image, SERP analysis, backlink, etc.	Brand Voice, build workflow, etc.
Prices	$1/article or 1000€/month, depending on packages	$29/month or $249/month, depending on features
Free trial	❌	❌

3. ChatGPT

ChatGPT remains the most flexible alternative to Copy.ai. While its website doesn’t explicitly list free tools for content generation, you can achieve this through chat. Unlike Copy.ai, which requires a paid subscription for chat, free ChatGPT users have access to GPT-5.2 and can even create images.

For those interested in automating Copy.ai’s workflow, ChatGPT’s Pulse feature can automate research and send regular notifications based on your needs. Best of all, it’s $49 cheaper than Copy.ai.

ChatGPT vs. Copy.ai

	ChatGPT	Copy.ai
Online Free Tools	Through conversation	60+
Brand Voice	Requires manual prompting	✅
Workflow build	$200/month	$249/month
Features	Create article, generate image, SERP analysis, backlink, etc.	Brand Voice, build workflow, etc.
Prices	$1/article or 1000€/month, depending on packages	$29/month or $249/month, depending on features
Free trial	❌	❌

4. Gemini

Another alternative to Copy.ai worth trying is Gemini. Much similar to ChatGPT, everything you need from Copy.ai is integrated within the conversation. The debate over ChatGPT and Gemini has been lasting for a long time, as with Copy.ai, Gemini surely wins in the free tier and web search capability.

Gemini vs. Copy.ai

	Gemini	Copy.ai
Online Free Tools	Through conversation	60+
Brand Voice	Requires manual prompting	✅
Workflow build	❌	✅
Prices	$3.99/month or $124.99/month, depending on packages	$29/month or $249/month, depending on features

5. Claude

Claude is an optimal Copy.ai alternative for those looking for automated workflow building. Way much cheaper, you can get Claude Cowork within the Pro plan for $20/month. The catch? It currently requires macOS Monterey or later with Apple Silicon (M1 or higher). Free users can also meet basic needs with Claude Sonnet 4.6, making it ideal for both individual and business users.

Claude AI vs. Copy.ai

	Claude AI	Copy.ai
Online Free Tools	Through conversation	60+
Brand Voice	Requires manual prompting	✅
Workflow build	✅	✅
Prices	$20/month or $100/month, depending on packages	$29/month or $249/month, depending on features

Conclusion

Unlike the thousands of other Copy.ai reviews out there, our latest research found overhaul changes in Copy.ai features and pricing. While it’s a common business strategy to hook users with a free model before charging, users drawn in by old reviews are often left disappointed. That’s why we’ve laid out several Copy.ai alternatives. Pick the one that truly fits your needs, like how SafePaper does.

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